A/B and user Testing

Graphic and layout, as well as brainstorming, support for the A/B testing team.

User testing was often done informally, including card sorts and InVision mocked walkthroughs. As part of a major product detail page overhaul I participated as a watcher in formal user testing conducted by Sachs Insights. My role was to consolidate learnings daily and apply to wireframes/designs for next day of testing.

Proposed test to evaluate demand gen landing page designs.

Testing results as presented by the A/B testing team.

Sachs Insights findings.